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What is a Focus Group?


How Online Focus Groups Are Conducted?
You’ll have to answer questions about a product or brand. Some companies create focus group for their own products or even for competitor products.
Most online focus groups take a couple of hours at the most to complete. During a group session, you may need to join a video conference call, do an online chat with an administrator for the group, or simply record yourself speaking.
Either way, it’s probably safe to assume that you will need:
  • A WiFi connection
  • A reliable computer
  • A microphone
  • A web camera

How Much Can You Make with Focus Groups?

It depends!
Just like online surveys and mystery shopping jobs, the exact amount you get paid for each study differs based on the topic, length, etc. But to give you an idea, you can expect to make anywhere from $10-$20 to upwards of $150-$200 per focus group.
That said, there are rare studies that pay much more than that, like a few hundred dollars or even up to a thousand or more, but those are very rare to come by. More of those high paying studies are usually available with offline focus groups where you have to show up to an actual location where the study gets conducted. Those usually take from 30-45 minutes to an hour or two.

What is a Focus Group?

Focus groups are a collection of people who are assigned to discuss a certain topic, usually having to do with a product or branding of a company. Think of it as a larger, more in-depth survey.
Focus groups pay better than the short online surveys most sites offer. Companies pay good money for these groups because they help fine-tune their marketing of a product. The information you provide is very valuable to a company.
Also, many focus groups can take place either in-person or online. To find focus groups in your area, a quick google search will yield results.
For the purposes of this article, we will be discussing online focus groups.


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